Build-in-Public Viral Tweets: A STEPPS Analysis

How one founder consistently hit 3–5 viral levers to dominate X’s algorithm.

Analyzing Ayda golahmadi build in public content.

Table of Contents

1. Snapshot
2. STEPPS Breakdown
3. Tweet Examples + Rules
4. Viral Patterns
5. Growth Checklist
6. Closing

1. Snapshot

• 60+ posts in 8 weeks
• Multiple viral hits: 160k, 103k, 69k, 27k views
• Common traits: Emotion + Triggers + Public proof

2. STEPPS Breakdown

3. Tweet Examples + Rules

4. Viral Patterns

• Weekend triggers = repeated viral lift
• Emotion first lines → high engagement velocity
• Public proof = social proof loop
• Numbers anchor trust (400 signups, €15 wasted, 7 paid users)
• Consistency = daily posts keep algo signals alive

5. Step-by-Step Growth Checklist

• Post daily (1–3×)
• Hit 3+ STEPPS per post
• Anchor in numbers/facts/figure.
• Use weekly triggers (Sat grind, Mon reset)
• Drop questions for comments
• Offer occasional free value
• End with retellable one-liners

6. What to do?

Virality wasn’t luck, it was structure.

She stacked Emotion + Triggers + Public proof, added value + stories, and posted relentlessly.

Formula: 3–5 STEPPS × Consistency = Algorithm lift.